LACQUER TRAY & BOX ENDCAP
Project: Color and Print Driven Endcap
Details: Developed a color and print driven endcap concept for lacquer trays and decorative boxes. Curated a cohesive assortment that translated trend insights into a strong visual merchandising moment. Curated color palettes, patterns, and product combinations to create a strong merchandising moment that enhances in-store storytelling and customer engagement.
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NEEDLEPOINT PILLOWS
Project: Holiday Gifting Product
Details: Led the design and development of needlepoint pillows, translating playful, text-driven concepts into tactile, handcrafted products. Created original layouts, typography, and color combinations while considering materiality, construction, and overall product execution.