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As the Art Director intern, I assisted the creative team in producing digital assets for clients through effective design solutions drawing on my knowledge of advertisement layout and photo selection.
Collaborated on multiple projects from concept to execution through visual language and attention to detail.
Conducted preliminary research and aided in the brainstorming process for a TikTok which received 8.2 million views and 45.6k likes.
Social media graphics display a portion of work I completed for internal branding purposes which display an understanding of typography and branding guidelines.
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UNT MKTG 4890: Applied Marketing Problems
This project was completed for the undergraduate capstone marketing course. In this course, we were challenged to apply our
communications, critical thinking, and business skills to generate actions and solutions to contemporary
marketing problems. Students worked in a team setting to develop a comprehensive marketing plan.
Throughout the semester I demonstrated an understanding of a wide range of marketing tactics and principles through
oral presentations and written assignments, including a comprehensive marketing plan.
communications, critical thinking, and business skills to generate actions and solutions to contemporary
marketing problems. Students worked in a team setting to develop a comprehensive marketing plan.
Throughout the semester I demonstrated an understanding of a wide range of marketing tactics and principles through
oral presentations and written assignments, including a comprehensive marketing plan.
Our team of four students partnered with a local restaurant in Deep Ellum, Texas in order to prepare a comprehensive marketing strategy to increase sales in order to reach pre-pandemic levels. Through our tactile solutions, we hope to reach new customers and reignite the spark for existing or previous customers. Bringing in a new customer base will allow for a new growth segment and increase sales.
Through my role as the Creative Director, I ensured we delivered a professional, polished final plan including appropriate branding throughout the document. I was responsible for the document layout and design, research plan, creative brief, tactical solution touchpoints, and assets including the merchandise, signage, promotional printed items, and social media posts. The logo for Revolver was created by Artist Jorge R. Gutiérrez and is an asset they are very proud of. For this reason, I isolated elements of the logo in order to create a consistent brand identity.
